FOMO (Fear of Missing Out) is used to create urgency in consumer behavior. Big brands use this tactic to increase sales. It encourages consumers to act quickly before they miss out on an offer.
We tend to trust the opinions of others. Brands leverage social proof to build trust and drive decisions. Seeing positive reviews or testimonials makes consumers more confident in their purchase choices.
Scarcity marketing is effective because products in short supply feel more valuable. This is used to create urgency and increase sales. Limited-time offers encourage customers to act quickly.
The first price seen acts as an anchor, making subsequent prices seem more reasonable in comparison. This technique is commonly used to shape the customer's perception of value.
When an option is presented that makes the middle option appear the best, this is known as the decoy effect. This technique is used to guide consumer choices.
Consumers are more motivated by the fear of losing something than by the possibility of gaining something new. This is a powerful psychological effect that marketers leverage.
Why customers sometimes feel bad after making a purchase – and how brands help them overcome it. Cognitive dissonance happens when a consumer feels discomfort after a purchase, but brands use strategies to reassure and reaffirm the decision.
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How one positive trait of a product or brand can influence the overall perception of it. Brands like Apple, Tesla, and Amazon use the halo effect to boost consumer confidence and loyalty.
In 2025, brands don’t just sell products. They offer a moment of relief from reality, like Jacquemus or Meta creating worlds instead of ads. People are no longer buying things; they’re buying feelings and experiences.